IPMAT - Indore questions on Reading Comprehension

Answer the following questions based on the information given below:

Meta is recalibrating content on its social media platforms as the political tide has turned in Washington, with Mark Zuckerberg announcing last week that his company plans to fire its US fact-checkers. Fact-checking evolved in response to allegations of misinformation and is being watered down in response to accusations of censorship. Social media does not have solutions to either. Community review - introduced by Elon Musk at X and planned by Zuckerberg for Facebook and Instagram - is not a significant improvement over fact-checking. Having Washington lean on foreign governments over content moderation does not benefit free speech. Yet, that is the nature of the social media beast, designed to amplify bias.

Information and misinformation continue to jostle on social media at the mercy of user discretion. Social media now has enough control over all other forms of media to broaden its reach. It is the connective tissue for mass consumption of entertainment, and alternative platforms are reworking their engagement with social media. Technologies are shaping up to drive this advantage further through synthetic content targeted precisely at its intended audience. Meta's algorithm will now play up politics because it is the flavour of the season.

The Achilles' Heel of social media is informed choice which could turn against misinformation. Its move away from content moderation is driven by the need to be more inclusive, yet unfiltered content can push users away from social media towards legacy forms that have better moderation systems in place. Lawmakers across the world are unlikely to give social media a free run, even if Donald Trump is working on their case. Protections have already been put in place across jurisdictions over misinformation. These may be difficult to dismantle, even if the Republicans pull US-owned social media companies further to the right.

Media consumption is, in essence, evidence-based judgement that mediums must adapt to. Content moderation, not free speech, is the adaptation mechanism. Musk and Zuckerberg are not exempt.

Answer the following questions based on the passage given below:

According to the French philosopher Jean Baudrillard, commodities available for consumption are not inherently negative things. Baudrillard tried to interpret consumption in modern societies by engaging with the 'cargo myth' prevalent among the indigenous Melanesian people living in the South Pacific. The Melanesians did not know what aeroplanes were. However, they saw that these winged entities descended from the air for white people and appeared to make them happy. They also noted that aeroplanes never descended for the Melanesian people.

The Melanesian natives noted that the white people had placed objects similar to the aeroplane on the ground. They concluded that these objects were attracting the aeroplanes in the air and bringing them to the ground. Through a magical process, the aeroplanes were bringing plenty to the white people and making them happy. The Melanesian people concluded that they would need to place objects that simulated the aeroplane on the ground and attract them from the air. Baudrillard believes that the cargo myth holds an important analogy for the ways in which consumers engage with objects of consumption.

According to Baudrillard, the modern consumer "sets in place a whole array of sham objects, of characteristic signs of happiness, and then waits for happiness to alight". For instance, modern consumers believe that they will get happiness if they buy the latest available version of a mobile phone or automobile. However, consumption does not usually lead to happiness. While consumers should ideally be blaming their heightened expectations for their lack of happiness, they blame the commodity instead.

They feel that they should have waited for the next version of a mobile phone or automobile before buying the one they did. The version they bought is somehow inferior and therefore cannot make them happy. Baudrillard argues that consumers have replaced 'real' happiness with 'signs' of happiness. This results in the endless deferment of the arrival of total happiness.

In Baudrillard's words, "in everyday practice, the blessings of consumption are not experienced as resulting from work or from a production process; they are experienced as a miracle". Modern consumers view consumption in the same magical way as the Melanesian people viewed the aeroplanes in the cargo myth. Television commercials also present objects of consumption as miracles. As a result, commodities appear to be distanced from the social processes which lead to their production. In effect, objects of consumption are divorced from the reality which produces them.

CONVERSATION ANALYSIS: Read the following transcript and choose the answer that is closest to each of the questions that are based on the transcript.

Lucia Rahilly (Global Editorial Director, The McKinsey Podcast): Today we're talking about the next big arenas of competition, about the industries that will matter most in the global business landscape, which you describe as arenas of competition. What do we mean when we use this term?

Chris Bradley (Director, McKinsey Global Institute): If I go back and look at the top ten companies in 2005, they were in traditional industries such as oil and gas, retail, industrials, and pharmaceuticals. The average company was worth about $250 billion. If I advance the clock forward to 2020, nine in ten of those companies have been replaced, and by companies that are eight times bigger than the old guards. 

And this new batch of companies comes from these new arenas or competitive sectors. In fact, they're so different that we have a nickname for them. If you're a fan of Harry Potter, it's wizards versus muggles. 

Arena industries are wizard-ish; we found that there's a set of industries that play by very different set of economic rules and get very different results, while the rest, the muggles (even though they run the world, finance the world, and energize the world), play by a more traditional set of economic rules.

Lucia Rahilly: Could we put a finer point on what is novel or different about the lens that you applied to determine what's a wizard and what's a muggle?

Chris Bradley: Wizards are defined by growth and dynamism. We looked at where value is flowing and the places where value is moving.

And where is the value flowing? What we see is that this set of wizards, which represent about ten percent of industries, hog 45 percent of the growth in market cap. But there's another dimension or axis too, which is dynamism. That is measured by a new metric we've come up with called the "shuffle rate." How much does the bottom move to the top? It turns out that in this set of wizard-ish industries, or arenas, the shuffle rate is much higher than it is in the traditional industry.

Lucia Rahilly: So, where are we seeing the most profit?

Chris Bradley: The economic profit, which is the profit you make minus the cost for the capital you employ is in the wizard industries. It's where R&D happens; they're two times more R&D intensive. They're big stars, the nebulae, where new business is born.

Answer the following questions based on the information given below:

Recently, India was in the news again as a world leader – but this time for the wrong reason. According to the Swiss firm IQAir’s assessment of the air quality of world cities 2023, New Delhi is back to being the world’s most polluted capital. New Delhi’s annual air quality rating is 19 times the World Health Organization’s annual limit recommended in 2021 for its pollutant level. The picture is no better as far as the larger Union Territory of Delhi is considered – its annual record of pollutant levels makes it the third most polluted region globally.

Delhi may have hogged the headlines on air pollution, but the problem is far from unique to metropolises. IQAir’s findings reveal that even lower-tier cities and towns in India are choking because of very poor air quality. Indeed, Begusarai in Bihar is the world’s most polluted city. Partly industrialized, housing among others an oil refinery, Begusarai is primarily agrarian. And Begusarai is not an outlier: Mullanpur in Punjab, which is transitioning to an urban settlement, and Siwan in Bihar are among the 42 Indian cities/towns that are among the 50 most polluted globally.

Many judicial pronouncements have upheld “the right to clean air” as a corollary to the fundamental right to life and pushed governments to act. But Delhi’s bad air is despite the introduction of CNG in public transport and the building of a metro network in the early years of this decade, and in spite of the presence of a Graded Response Action Plan (GRAP) that kicks in when the air quality turns bad and becomes more stringent as the air quality worsens.

Improving air quality across Indian cities requires three fundamental changes. One, governments must turn to science to understand, measure, and monitor the problem. Two, they have to understand that the response will have to include behavioural changes and use a combination of incentives and penalties to achieve this. And three, clean air has to be seen as a common public good. To be sure, it is not just the responsibility of the Centre or a battle for courts to wage, but a fight that states and municipal governments have to be a part of. This is the battle for our future.

Answer the following questions based on the passage given below:

Anxiety is an emotion that all people experience from time to time, and we do that for good reasons. It has been built into us; we have inherited it from our evolutionary past, because, in general, anxiety has a survival function. It kicks in whenever we sense danger – we freeze, we devote all of our attention to the danger, and our bodies react with a big release of adrenalin, an increase in blood flow to the muscles, getting us ready to run as fast as we can or fight as fiercely as we might.

Anxiety also helps us to focus on things when we have deadlines and, if someone is driving too fast when we cross the road, it helps us to jump out of the way quickly. So, there is nothing wrong with anxiety in general, and in fact, we would have difficulties if we did not experience it to some extent. However, it can get problematic if the danger is imagined rather than real, or is something that is exaggerated. In those cases, particularly if the perceived danger is out of proportion to the real danger, and it is persistent and disabling, then there is a danger of an anxiety disorder.

Scientists are looking at what role genes play in the development of these disorders and are also investigating the effects of environmental factors such as pollution, physical and psychological stress, and diet. Several parts of the brain are key actors in the production of fear and anxiety. Using brain imaging technology and neurochemical techniques, scientists have discovered that the amygdala plays a significant role in most anxiety disorders. By learning more about how the brain creates fear and anxiety, scientists may be able to devise better treatments for these disorders.

The first psychotherapy treatment that was shown to be effective was ‘exposure therapy’, which essentially encourages people in a graded way to go into their feared situations and stay in them for as long as they can and build their confidence that way. Another is ‘group cognitive behaviour therapy’, a talking therapy that helps people to understand the link between negative thoughts and mood and how altering their behaviour can enable them to manage anxiety and feel in control. There are, of course, drugs that can help people with anxiety, but medication will not cure an anxiety disorder, it can only help to keep it under control while the person receives psychotherapy.

There is plenty of evidence that exercise can help with anxiety problems. When stress affects the brain, with its many nerve connections, the rest of the body feels the impact as well. Exercise and other physical activity produce endorphins, which are chemicals in the brain that act as natural painkillers. Additionally, getting physically tired can help people fall asleep faster and have deeper, more relaxing sleep. As many people suffering from anxiety often have problems with insomnia, just the ability to get a good night’s rest can change their perspectives.

Anxiety is a normal but highly subjective human emotion. While normal anxiety serves a beneficial and adaptive purpose, it can also become the cause of tremendous suffering for millions of people. It is important that people recognise excessive anxiety in themselves at the earliest, as treatment can be very successful. Leaving it untreated can be a misery.