Question: Rahim set up a “brand” committee comprising of a few selected managers, headed by Robert. The committee proposed that IBM should continue to manufacture the three differently branded products. It also proposed to recruit a new brand manager for improving brand image of the products. It agreed with Rahim that the company should increase the price. Rocket Singh, head of sales, was confused because he realized that customers were miffed with “run – of – the – mill” and “maxi – max”.
What should Rocket Singh do?
Rocket Singh realized that customers were upset with “run-of-the-mill” and “maxi-max”. Hence, the decision he takes must take this into consideration.
“Launching one more product” is uncalled for at this stage. Eliminate option 1.
The customers have not been mentioned as being upset with “quickie-quick”. Eliminate option 2.
Launching a campaign on social media to increase awareness does not address the customers' mindset. Eliminate option 3.
Option 4 is unprofessional in nature.
Option 5 will bring the required insight to the scenario.
Hence, the correct answer is option 5.