Which of these new developments, if true, would most justify a larger utilization of the advertising budget?
Explanation:
The Public Relations Department has spent only 4 crores of its allocated 16 crores on publicity. There can be very little justification for any increase in advertising budget. However, if the organization has a new major scheme for immediate implementation, it would require substantial publicity. This can be the only reason for an increase in the advertising budget. Retain option [4]. The other alternatives do not provide a valid reason for the increase. Hence, the correct answer is option
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