Question: Each of the following questions has a paragraph from which the last sentence has been deleted. From the given options, choose the one that completes the paragraph in the most appropriate way.
I am sometimes attacked for imposing 'rules‘. Nothing could be further from the truth. I hate rules. All I do is report on how consumers react to different stimuli. I may say to a copywriter, “research shows that commercials with celebrities are below average in persuading people to buy products. Are you sure you want to use a celebrity?” Call that a rule? Or I may say to an art director, “research suggests that if you set the copy in black type on a white background, more people will read it than if you set it in white type on a black background.”_____________________
It is not a difficult choice, when one understands that the concluding sentence of a paragraph should fulfill the purpose for which the paragraph is written, leaving no loose ends that may require further clarification. The first three sentences of the paragraph establish this purpose. Then the writer provides certain example situations.