Discussion

Explanation:

The name of the grape from which wine is made is recognized by customers. Customers therefore have acquired a basic lexicon and French winemakers are scared of that trend.
Option 2 effectively summarises that by pointing out this acquired ‘education’.
Option 1 can be ruled out because the winemakers are scared of the trend among the customers not the tendency to not name wines after the grape varieties.
Nor are they are scared of local winegrowers who show names of grape varieties on their bottles (option 3).
Option 4 is partially true, but the idea is the increase in awareness level among customers.

Hence, the correct answer is option 2.

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