Discussion

Explanation:

In the fourth paragraph, the author indicates that Cabernet Sauvignon or Chardonnay was known names to the English. Therefore, in present times when wine has reached more people, the names have become synonymous with great tasting wines or become a brand. In the fifth paragraph, it is written that the French do not call their wines by these names and hence are scared by this trend of consumers to recognise those wines as good. (What would happen to their wines?). It follows that if the French follow such labelling strategies, consumers would be biased towards those wines they have heard of or can relate to.  That leads us to option 1.
As the author puts it in the fifth paragraph- “Some areas, in the middle of southern France, have now produced a generation of growers using the varietal names on their labels and are tempting consumers back to French wine. It will be an uphill struggle, but there is probably no other way if France is to avoid simply becoming a specialty source of old-fashioned wines for old-fashioned connoisseurs.”
Option 4 does not hold because the author has said earlier that French classics were popular in England.
Options 2 and 3 can be eliminated by looking at the information in the fourth and fifth paragraphs.

Hence, the correct answer is option 1.

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